Black swan
A visual identity for a women's psychology practice,
build around the beauty of self-reflection
Visual Identity
Logo design
Brand Applications
A visual identity for a women's psychology
practice, build around the beauty of self-reflection
If you have a project in mind, I'd be happy to
hear from you. Available for worldwide projects.
A VISUAL LANGUAGE
SHAPED BY
TRANSFIRMATION
REFLECTION AND
A VISUAL LANGUAGE SHAPED
by REFLECTION, and
TRANSFORMATION
[Visual Concept]
SYMBOLISM
A sturdy typographic foundation reflects
the enduring character of gemstones, while custom ligatures introduce a softer, more elegant expression.
The identity is based on the system of metaphors around symbols
of a black swan, a vintage mirror and still water of a pond representing self-reflection and inner change.
TACTILE MATERIALITY
The interplay of different typefaces adds
subtle richness, inspired by the small details often found in handcrafted jewelry.
Premium cotton papers, delicate textures, pearlescent finishes,
and embossed details create a sensory experience that encourages a slower, more mindful interaction with every printed piece.
TIMELESS AESTHETICS
The visual language is inspired by Victorian interiors,
weathered silver,antique stationery, and Pre-Raphaelite art, establish an atmosphere of stillness, reflection, and emotional depth.
[Visual Concept]
SYMBOLISM
The identity is based on the system of metaphors around
symbols of a black swan, a vintage mirror and still water of a pond representing self-reflection and inner change.
The identity is based on the system of
metaphors around symbols of a black swan, a vintage mirror and still water of a pond representing self-reflection and inner change.
TACTILE MATERIALITY
Premium cotton papers, delicate textures,
pearlescent finishes, and embossed details create a sensory experience that encourages a slower, more mindful interaction with every printed piece.
Premium cotton papers, delicate textures, pearlescent
finishes, and embossed details create a sensory experience that encourages a slower, more mindful interaction with every printed piece.
TIMELESS AESTHETICS
The visual language is inspired by Victorian interiors,
interiors, weathered silver,antique stationery, and Pre-Raphaelite art, establish an atmosphere of stillness, reflection, and emotional depth.
The visual language is inspired by Victorian
EXPLORE MORE
SELECTED PROJECTS
2024
Visual Identity
Website
2026
Visual Identity
Website
2023
Visual Identity
Website
2025
Visual Identity
Packaging
thoughtful design
for meaningful
brands
thoughtful design for
meaningful brands
Los Angeles, CA, USA