Black swan

A visual identity for a women's psychology practice,

build around the beauty of self-reflection

Visual Identity

Logo design

Brand Applications

A visual identity for a women's psychology

practice, build around the beauty of self-reflection

If you have a project in mind, I'd be happy to

hear from you. Available for worldwide projects.

A VISUAL IDENTITY FOR

A MORE PERSONAL

PSYCHOTHERAPY

APPROACH TO

[about]

A VISUAL IDENTITY FOR

a More Personal

Approach TO THERAPY

ABOUT

The identity is based on the system of metaphors around Black Swan is a women’s psychotherapy practice offering a supportive space to explore emotions, relationships, and the inner world while navigating personal transitions and growth. Its approach is rooted in compassion, self-understanding, and the belief that meaningful change begins with a deeper connection to oneself.

Black Swan is a women’s psychotherapy

practice offering a supportive space to explore emotions, relationships, and the inner world while navigating personal transitions and growth.

Its approach is rooted in compassion, self-understanding,
and the belief that meaningful change begins with a deeper connection to oneself.

TASK & SCOPE

The goal was to create a distinctive

visual identity that would reflect the character of the practice
and move beyond familiar visual conventions in psychotherapy branding. The challenge was to
find a visual language that feels personal and expressive while maintaining a sense of calm,
trust, and openness. The project included visual identity, logo suite, stationery, and social media visuals, establishing a cohesive foundation across touchpoints.

The goal was to create a distinctive visual identity that would reflect the character of the practice and move beyond familiar visual conventions in psychotherapy branding. The challenge was to find a visual language that feels personal and expressive while maintaining
a sense of calm, trust, and openness.

The project included visual identity, logo suite, stationery, and social media visuals, establishing
a cohesive foundation across physical and digital touchpoints.

A sturdy typographic foundation reflects

the enduring character of gemstones, while custom ligatures introduce a softer, more elegant expression.

01 ABOUT

Black Swan is a women’s psychotherapy practice offering
a supportive space to explore emotions, relationships, and the inner world while navigating personal transitions and growth. Its approach is rooted in compassion, self-understanding, and the belief that meaningful change begins with a deeper connection to oneself.

02 TASK & SCOPE

The project included visual identity, logo suite, stationery, and social media visuals, establishing
a cohesive foundation across touchpoints.

The interplay of different typefaces adds

subtle richness, inspired by the small details often found in handcrafted jewelry.

If you have a project in mind, I'd be happy to

hear from you. Available for worldwide projects.

A VISUAL LANGUAGE

SHAPED BY

TRANSFIRMATION

REFLECTION AND

[Visual Concept]

A VISUAL LANGUAGE SHAPED

by REFLECTION, and

TRANSFORMATION

[Visual Concept]

SYMBOLISM

The identity is based on the system of metaphors around symbols of a black swan, a vintage mirror and still water of a pond representing self-reflection and inner change.

The identity is based on the system of

metaphors around symbols of a black swan, a vintage mirror and still water of a pond representing self-reflection and inner change.

TACTILE MATERIALITY

Premium cotton papers, delicate textures,

pearlescent finishes, and embossed details create a sensory experience that encourages a slower, more mindful interaction with every printed piece.

Premium cotton papers, delicate textures, pearlescent finishes, and embossed details create a sensory experience that encourages a slower, more mindful interaction with every printed piece.

TIMELESS AESTHETICS

The visual language is inspired by Victorian interiors, interiors, weathered silver,antique stationery, and Pre-Raphaelite art, establish an atmosphere of stillness, reflection, and emotional depth.

interiors, interiors, weathered silver,antique stationery, and Pre-Raphaelite art, establish
an atmosphere of stillness, reflection, and emotional depth.

The visual language is inspired by Victorian

A sturdy typographic foundation reflects

the enduring character of gemstones, while custom ligatures introduce a softer, more elegant expression.

The identity is based on the system of metaphors around symbols of a black swan, a vintage mirror and still water of a pond representing self-reflection and inner change.

01 SYMBOLISM

02 TACTILE MATERIALITY

Premium cotton papers, delicate textures, pearlescent finishes, and embossed details create a sensory experience that encourages a slower, more mindful interaction with every printed piece.

The interplay of different typefaces adds

subtle richness, inspired by the small details often found in handcrafted jewelry.

03 TIMELESS AESTHETICS

The visual language is inspired by Victorian interiors, weathered silver, antique stationery, and Pre-Raphaelite art, establish an atmosphere of stillness, reflection, and emotional depth.